TikTok Finds Advertisers Reveals Insights About Its Followers And How They Use The App

TikTok searched for more advertisers for the Global and US versions of the Short Form Video App. As a result, the company met with potential advertising partners while carrying a B2B presentation book for its TikTok for Business unit. As you can imagine, the pitch deck reveals information about TikTok designed to show the large number of TikTok users that could be exploited by advertisers.

According to Music Business Worldwide, the pitch deck was leaked online, revealing a lot of information about TikTok's audience. As of October, TikTok's own figures show that its monthly active users (MAUs) worldwide stand at 732 million. In the United States, the MAU figure is over 100 million.

Considering these numbers are six months old, the numbers are much higher - perhaps tens of millions more globally. Thanks to a lawsuit filed against the government last year, we know that from the end of July 2020 to October 2020, the app gained around 14,3 million monthly active users globally every month. If this growth continues over the next 13 months, by May 2022, the app will have more than XNUMX billion monthly active users worldwide.

Some of the data TikTok presents to advertisers should be able to convince them to put money in TikTok's cash register. 47% of users said they bought something they had seen on TikTok in the past, while 67% said that TikTok gave them the inspiration to shop even if they didn't have it. intention.

The pitch deck also revealed the app's appealing demographics with 42% of active users aged 18-24. 17% are between 13 and 17 years old, 22% are between 25 and 34 years old, 12% between 34 and 44 years old and only 7% are over 45 years old. TikTok users keep coming back to the app as the average user opens TikTok 19 times per day although it is not clear whether this number reflects the actions of global or US users.

And last January, the average TikTok user views the app 89 minutes a day. 80% of users call TikTok “the most entertaining platform”. The pitch deck is supposed to make TikTok the perfect place for advertisers to spend their money and based on the numbers, a lot of them will do so on the app.

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