Consumer spending on apps hit a record $ 32 billion (about Rs.2,34) in the first quarter of 400, according to a report. Although the coronavirus pandemic has negatively impacted many businesses across the globe, it has marked a positive effect in the app market around the world as people have started downloading more apps to their devices. and paying more for in-app purchases since early 2021. Both Apple Store and Google Play apps have seen an increase in app downloads and in-app purchases.
Business intelligence firm App Annie said in its latest report that the first quarter of 2021 is the most important for the app market globally, as it hit the $ 32 billion mark in in-app purchases on the App Store and Google Play. This was 40% more than in the first quarter of 2020.
The company said smartphone users spent about $ 9 billion (around Rs.65 crore) more on apps and games in the first quarter compared to what they did in the same quarter last year. .
In terms of platform-based growth, App Annie noted in its report that first quarter growth was shared equally by Android and iOS. “Consumer spending grew 40% year-over-year to $ 21 billion (roughly 1,53 crore rupees) on iOS, and the same percentage year-over-year at around $ 800 billion (around Rs 11 crore) on Google Play. , ”It said.
Like the growth in consumer spending, the total number of downloads has also increased significantly. App Annie said downloads from the App Store and Google Play combined rose 10% to 31 billion in the first quarter.
On Google Play, apps in the Games, Social Media and Entertainment categories posted the strongest quarter-over-quarter growth in consumer spending. It was a little different from the App Store where the biggest categories in terms of consumer spending growth were games, photo & video, and entertainment.
Google Play also had the strongest growth in downloads quarter-over-quarter in the Social, Tools and Finance categories. Other top categories in the official Android app store included weather (40%) and dating (35%).
On the App Store, games, finance and social media were the top categories with the most downloads. Most important, however, was health and fitness, as app downloads in this category grew 25% quarter over quarter. This makes sense, as a large number of smartphone users have continued to stay at home and participate in indoor fitness activities due to the COVID-19 outbreak.
The Indian MX Takatak app, a local alternative to TikTok, was also rated as the fastest growing app in terms of downloads during the quarter. Nonetheless, TikTok itself tops the chart for best downloads, followed by Facebook and Instagram.
TikTok was also the second-largest app in terms of consumer spending, although YouTube dominated this front and Tinder ranked third. On the MAU side, Facebook dominated the market, followed by WhatsApp and Facebook Messenger.
In January, App Annie reported that mobile app downloads hit a milestone of 218 billion in 2020. However, the latest results suggest we could see even greater growth this year.
Gaming continues to dominate the app market
The game topped other categories reaching $ 22 billion (roughly Rs.1,61 crore) in the quarter, according to the App Annie report. Gamers on the iOS platform spent the most at $ 300 billion (roughly Rs 13 crore), up 95% year over year. However, Android gamers spent $ 300 billion (roughly Rs.30 crore), up 9%.
App Annie said one billion games were downloaded each week in the first quarter, an increase of 15% from 2020 and 35% from the weekly average recorded in the same quarter of 2019. Google downloads Play grew 20% year over year. to 11 billion.
Supersonic Studio's casual survival title Join Clash 3D became the most downloaded game of the quarter. It was followed by Among Us and DOP 2: Delete One Part.
On the consumer spending front, Roblox led the market, followed by Genshin Impact, Coin Master and Pokemon Go. Titles such as Among Us, PUBG Mobile and Candy Crush Saga, however, topped the games list. receiving the most MAU during the trimester.
Game downloads on mobile devices topped total downloads by 2,5 times in 2020. But in 2021, App Annie predicts that mobile games could reach $ 120 billion (roughly Rs 8,79 crore) .
“The strategy for mobile games - product development, partnerships, international expansion, user acquisition, marketing, monetization and retention - is more important than ever, and game publishers need to have a clear vision of the market and where to go. follow, ”the company said. .